The Indian Startup ecosystem has taken a big hit by the COVID-19 pandemic and the following lockdown measures implemented to contain the virus but the scenario is not all grim. The negative market sentiment is certainly there but it is nothing that cannot be recuperated once the situation is stabilized. Even with layoffs and hiring freezes on the cards, the Indian Startup ecosystem has much to its mettle to withstand the wave. While the damage to some startup sectors is harsh, the growth opportunity witnessed by some other sectors cannot be overlooked.

COVID-19 and the lockdown implemented to contain the spread has certainly put a rein on the advertising budgets and also has put up the question of the relevance of advertising and promotion during this unprecedented time. But is it really okay to just stop all promotions and do nothing for a while or you should go on full throttle, irrespective of the situation? This is a time when you need to give your business promotion plans a fresh lease of thoughts and fine-tune your advertising spends quickly.

Digital marketing technology evolves at a rapid pace and as an entrepreneur, keeping up with the changes can be a challenging task. While digital marketing offers great chances of enhancing your brand value, it also needs more initial investments in terms of time and money. On one hand you need to stay innovative in order to attract the customers. On the other, it is necessary to get the right amount of return on the investments that you make. This is the main reason that you need to avoid mistakes that can have an adverse effect on the growth of your business.